about us​

Established in 2021

SFS (Samudra Fish Supplier) is a local Indonesian fish supplier with generations of fishing heritage behind us, rather than a faceless corporation. Our deep-rooted connection to these waters forms the basis of all that we do. We specialise in providing premium, sustainably sourced seafood and are focused on being a reliable Indonesian tuna supplier and yellowfin tuna export partner for discerning international B2B clients.

Our operational philosophy is defined by an unwavering commitment to quality and traceability, learned through experience. We prioritise perfect processing and handling over speed to ensure that every product, whether frozen or fresh, meets the highest standards. This is backed by rigorous certifications such as HACCP, which we embrace as active daily practices rather than just paperwork.

Ultimately, we see ourselves as a bridge connecting the expertise of our local fishermen to the requirements of elite global kitchens and distributors. We offer more than just products: we offer trustworthy partnerships based on transparency, reliability and a shared passion for excellence. Our goal is to ensure your success by delivering the authentic taste and quality of Indonesian seafood directly to your business.

Our Story: From Local Docks to Global Tables

Hello everyone, thanks for checking out our page! So, you want to know about SFS, huh? Samudra Fish Supplier. The name’s a mouthful, I know, but it tells you exactly what we do. We’re not some big, faceless corporation with headquarters on the other side of the world. Nope. We’re a team of passionate folks right here in Indonesia, and our story, well, it’s pretty simple. It all started with a love for the ocean and a deep respect for the hard-working fishermen who depend on it.

I remember my first time really seeing the fishing industry up close. It was early morning, the air still cool and salty, and the fishing boats were coming in. The nets were full, and the fishermen, their faces weathered by the sun and sea, were just so proud of their catch. I saw them unloading these massive yellowfin tuna, their scales shimmering in the rising sun. It wasn’t just a job; it was a way of life, and I knew right then that there was something special here.

But I also saw the challenges. Sometimes, a fisherman would have a fantastic catch of skipjack tuna or bonito, but they didn’t have a good way to get it to the market. Or a buyer would come to Indonesia looking for beautiful snapper fish or grouper, but they just couldn’t find a reliable, trustworthy source. It was a real disconnect. And that’s where the idea for SFS was born. We saw a gap, and we wanted to bridge it.

Our mission is to be that bridge. We work directly with local suppliers all across Indonesia. We know them by name. We know their families. This isn’t just a business transaction for us; it’s a partnership. We believe that by supporting these local suppliers, we’re not only ensuring you get the freshest, highest-quality seafood, but we’re also contributing to our local communities. When you buy from us, you’re not just buying fish; you’re supporting a whole network of Indonesian families.

So what do we offer? Well, as I mentioned, we specialize in a few of the superstars of the Indonesian seas. We can supply you with gorgeous yellowfin tuna, the kind that makes for perfect sushi or a beautiful steak. We also work with a lot of skipjack tuna and bonito, which are super versatile and always in demand. And for those who love a good fish fry, we have amazing mackerel, snapper fish, and grouper fish. Basically, if there’s a fish you’re looking for in Indonesia, we’re your guys. We’ll help you navigate the local markets and find exactly what you need.

This business is built on trust, and we know that. We’re not asking you to take our word for it blindly. Come to Indonesia. Meet us. See our operations for yourself. We’re transparent, we’re honest, and we’re ready to learn from you, too. The seafood industry is always changing, and we want to work together, to grow together. We want to be your go-to partner for all things seafood in this part of the world. So, let’s work together. Let’s build something great. The sea is vast, and there’s more than enough for all of us.

Daniel & Sugiantoro

sfs Mission​

Samudra Fish Supplier’s Mission: Your Trusted Partner from Ocean to Table.
Our mission is pretty straightforward: to be the most reliable and transparent seafood partner you’ll ever work with. We believe that you shouldn’t have to worry about where your seafood comes from or how it’s handled. That’s our job. We are dedicated to connecting the incredible bounty of the Indonesian ocean directly to your operation, ensuring every piece of fish we export is a testament to quality, sustainability, and absolute freshness. For us, it’s not just about moving product; it’s about building lasting relationships founded on trust and mutual success. We take pride in knowing that our careful work ends up delighting your customers, which is the greatest reward for us.

sfs Vision​

Looking ahead, our vision is to redefine what it means to be a leading Indonesian seafood supplier. We don’t just want to be a supplier, we aim to be a positive force in the global seafood industry and within our local communities here in Indonesia. This means a deep, ongoing commitment to sustainable and ethical fishing practices that protect the marine ecosystems we depend on. We envision a future where the seafood industry thrives economically without compromising the health of our oceans for generations to come. For you, this means partnering with a company that is forward-thinking and responsible, allowing you to source your seafood with confidence and pride.

sfs focus

Uncompromising Quality: From the moment the fish is caught on our partner boats to the second it’s loaded onto a freight container, we maintain strict, cold-chain integrity and rigorous handling standards.​
Radical Transparency: You will know the origin of your fish. We provide traceability details because you have a right to know exactly what you’re serving and selling.​
True Partnership: We see your challenges as our own. Our team is here to answer your questions, provide expert guidance.​
Partnering with Local Fishers: We work directly with local fishing communities that use selective, responsible methods, ensuring they receive fair value for their catch.